This section of the website focuses on website visitors. How to bring them to your website, how to keep them at your website for as long as possible, and especially important, how to bring visitors back to your website again in the future, so that they will conduct transactions through your site.
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Many websites today, look visually outstanding, although the fact remains that most of those visually outstanding websites receive few visitors.
If you want your website to be ranked high at the search engines and receive many website visits from the search engines, then you will need to study and learn more about what makes some websites successful, while the majority of websites remain unsuccessful.
The answers to the issue of making websites successful, are simple, although not always obvious.
Learing the answers involves work, and involves becoming increasingly educated about the web, and learning what successful website owners know and do, that the majority of websites owners don't know and do.
We won't be able to teach you how to create a new Facebook or a new Google or Amazon website. We can however help you learn how to have a significant number of daily visitors access a smaller website of between say 10 and 1000 pages.
Not just any website though. It must be a correctly planned, well thought out and appropriately constructed website, which displays appropriate, well written page contents.
Click the following video to play.
Attracting website visitors to your site, and encouraging people to return to the site again, depends entirely on your website displaying well-written, informative, well constructed, and valuable content, covering subjects that individuals are eager to learn more about.
If you think of a website in terms of a traditional printed magazine, and think of those who access your site as magazine readers. It may help you to visualize why it is essential that your website display high
Millions of magazines are published each year, a few in electronic format, although most magazines are still published in traditional printed formats.
Out of all the magazines published each year, only a relatively small number are exceptionally successful. Some magazines achieve acceptable sales targets, although many new magazines fail to make a significant impact on the magazine buying public.
So why do only a relatively small number of published magazines become highly successful, while the vast majority do not?
The reason of course is due entirely to the quality of the written content, and successfully targeting each magazine to a specific reader market. Magazines which successfully appeal to a specific target market are often recommended by those magazines readers to other magazine readers.
Also, newsagents and others who are involved in distributing printed publications, have networks of contacts who advise the newsagents about high quality new magazines to stock on their shelves. This in turn has a significant flow-on effect on the success or failure of new magazines.
In addition, some publishers have acquired a reputation for producing successful magazines that interest readers, and magazine readers are often eager to access and read new magazines produced by those publishers.
Similar concepts apply to the creation, promotion and popularity of websites.
Some website operators receive thousands of visits to their
websites each day. Often with the same individuals returning to the
sites on a regular basis. This is similar to magazine readers who buy new issues of the same magazine each month, or sometimes each week.
Individuals do not revisit the same websites time after time to view the header graphics, or to check out the rollover buttons or the drop-down menus.
Individuals re access
websitesfor one reason only, and that is to read the latest available articles, or to learn more
about the subjects that interest them, and which are covered by the websites.
This does not mean that all successful websites need to be online magazines or newspapers, and website owners certainly can't all write like professional magazine writers.
Individuals access those websites that provide well written, high value information about subjects that they have an interest in. Plus, individuals access websites that display unique information that they cannot easily obtain elsewhere.
The search engines send web users to what they identify as the most relevant website pages which contain high quality and unique information of a type that the users are seeking.
This is irrespective of who owns the website, or who has written the content, or where in the world the website operator is located, or where the website is hosted.
It is essential that the search engines send individuals to high quality websites,
otherwise they would soon stop using a search engine that does not
consistently provide access to high quality information, that is relevant to the individual's interests.
Google and Bing are not the only search engines on the Internet. There are hundreds of other search engines available, which often generate excellent search results.
If the major search engines do not consistently promote high quality websites, and instead send users to low quality websites, then web users will eventually start to use alternative search engines which provide better search results.
What this means is that the major search engines need to encourage individuals who can create high quality, relevant, interesting and informative websites which cover unique subjects.
Each website needs to cover a specific subject, and needs to be operated by an individual or by individuals who possess relevant knowledge, have good research skills and are able to write well.
In return for creating
high quality websites, the search engines will promote the sites and
send search engine users to the sites which provide the best information about a subject.
The search engines will even help the website operators to generate earnings through their websites, by providing revenue generating opportunities.
It takes time, resources, ability and lots of hard work to create websites that display high quality, unique information, and website owners need to generate solid earnings in order to continue developing their websites over extended periods of time.
Most commercial shopping website operators do not have the time or the inclination to create high quality content rich websites. This means that the owners of those websites have little alternative other than to pay the search engines to provide their websites with effective promotion.
The major search engines pass a percentage of advertising revenue to the operators
of credible websites in the form of advertising commissions. Also, other means of generating earnings through websites are constantly evolving, and will continue to evolve in the future.
A website can of course be used to promote the website owners own unique services or products to their unique clients, without any commercial advertising being displayed on the websites.
There are multiple ways in which new visitors can be attracted to high quality websites. Initially though, sufficient high quality content must be available at the website to encourage the search engines to effectively promote the website.
The search engines can then index that content and send relevant web users to the site.
As a new website grows and acquires increasing amounts of high quality, valuable content, the search engines will send increasing numbers of web users to high quality, content rich information pages at the site.
As the website owner creates even more high quality content rich information pages that website visitors want to read, the search engines will continue to send even more visitors to those pages.
Click the buttons on the top left to learn more. Then, click the Valuable links button to access even more information about how you can create a successful website of your own.
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